during the Western Conference Semifinal Game between the Central Division and the Pacific Division as part of the 2016 Honda NHL All-Star Game at Bridgestone Arena on January 31, 2016 in Nashville, Tennessee.

NBC will air 2017 NHL All-Star Game, first time game has been on network TV since 2004

Could this possibly be a case of too little, too late? NBC announced that they would be putting the NHL All-Star Game on the network channel rather than NBCSN. This will be the first time the game has been on network TV since 2004. Why make this decision now? Is NBC finally going to utilize the NHL properly?

[link_box id=”22277″ site_id=”17″ layout=”link-box-third” alignment=”alignright”]The short answer to this is probably not. Putting most of the games on NBCSN make plenty of sense since they want to continue to grow that brand. The surprising part is the lack of NHL-centered programming on the main station itself. While ESPN dedicates hours and hours of NFL and NBA coverage, NBCSN does an hour pre-game show and that’s about it. NBC’s overall investment into the NHL, while large, isn’t doing much in the way of growth. Trying the same old programming isn’t doing much to help the league and the channel.

This move doesn’t seem like much on the surface but it looks like a renewed dedication to the NHL and what they have to offer. If the league can get more games on NBC and make the relationship stronger, they may finally get some viewership numbers that can begin to compare. Being treated the way that they were, they were stuck in a rut and this is an opportunity to change that.

As a hockey fan, you should be damn excited, this could be a sign of things to come.

About Sam Blazer

Sam is a self proclaimed chess prodigy. He once placed seventh in the state of Ohio in Chess when he was in kindergarten. He will rarely if ever mention though that only eight people were entered in this tournament. Contact him at sblaze17@gmail.com