The Florida Panthers made news last season when they started broadcasting several of their home games in Spanish in addition to English. The experiment proved to be a success and it has resulted in the team announcing that all 41 of their home games in 2015-16 will also be broadcast in Spanish.
#FlaPanthers will have all 41 home games broadcast in Spanish by Arley Londoño and Octavio Sequera on @ESPNDeportesMia 1210-AM
— George Richards (@GeorgeRichards) July 29, 2015
Why is this awesome news? Because goal calls and highlights sound a bit sweeter when they’re in Spanish.
On a serious note, this is also a brilliant marketing move. The Panthers don’t have the biggest of followings (their attendance numbers prove that) and Florida has a huge segment of Spanish speakers. Why not make the broadcast more appealing for this large demographic?
