What does the sport of hockey mean to you? This was the question NBC asked hockey fans in a focus group and the responses accurately summarized why the sport is so great. They were also asked about the best trophy in all of sports, the Stanley Cup, and again these fans perfectly captured why the Cup is so incredible.
Believing their focus group was over, the fans then entered a secondary room … where the Stanley Cup was waiting.
https://www.youtube.com/watch?v=3Wmbj7h2FzM
Goose bumps. Oh, and pure hilarity from the Philadelphia Flyers fan who almost missed the giant shiny Cup in the room.
Great work by NBC and Stun Creative, the company who executed the short film.
