Hockey equipment companies routinely face the tough task of trying to build buzz around a new product which is fractionally different compared to other models/iterations. The formula of showing a player skate around the ice or shoot a puck on goal in an online ad has grown pretty stale. That’s why Drew Doughty’s video showing off his Synergy GX stick by Easton Hocky is fun and pretty unique.
What better way to test out a new stick than by destroying some creepy mannequins?
Drew Doughty had his own idea for testing the power of his new Synergy GX stick… #FireFullForce pic.twitter.com/Qf7cwWnfyL
— Easton Hockey (@Easton_Hockey) August 4, 2016
If the mannequins were really Doughty’s idea, you’ve got to wonder what other demons he has locked away in his head. His devilish grin doesn’t help things either. That being said, seeing some slappers literally rip apart these mannequins is pretty awesome. Easton came up with a creative idea, but next time we’d recommend more footage of the destruction and some slow motion.
